In the more and more fast-moving digital world, people tend to develop a new understanding of communities. No time should be wasted, real-time response for even the most sophisticated technical questions is being expected. Besides, all these should be delivered for free and with unlimited support.
In 2020 the coronavirus pandemic is forcing us to find new ways of working together. And the digital transformation process happens now, now questions asked. Probably, the Gartner Hype Cycle will need some modifications. Just a few examples are the exploding VR-, AR- or drones-technology.
However, the rapidly advancing processes in the communities can also have a bright side. They can handle as a test field for future work methods and collaboration forms.
We need to identify the early adopters, understand the new requirements, and try to transform today’s community members into future customers.
We can, and we should!