Shoutup is a social commerce application that aims at bridging the gap between e- commerce and social media.
As it stands today (the year 2020), shopping online and browsing social media are two very distinct activities. E-commerce has been made with efficiency in mind. It has been crafted to make sure users receive their purchases in record time and with customer experience in mind. Social networks have ta- ken a very different tangent. They have been crafted to be a lot of fun and very addictive. Traditionally, the user experience of both, e- commerce as well as social network are very distinct and unique.
Shoutup hopes to merge these two concepts together. In a nutshell, it is a social media platform that allows users to tag the pro- ducts they have and browse products tagged by other users. This greatly enhances the pre-purchase experience of products.
The main assumption that this hinges on is the fact that today, customers want to expeirence a product before purchase. Historically, this was done by providing samples of the
product that the user can experience before purchasing the actual product. Shoutup takes this approach to the virtual world. Just shy of physically holding and using a pro- duct, Shoutup offers the users a chance to experience a product before purchase.
Additionally, as all the products are not hosted by Shoutup itself, it offers the users the opportunity to make standard rate commis- sion on products that they help sell on the platform. This opens up a new income stream for the users. This literally means that users can now actually be paid for posting content.
Author: Nangavaram Rajah Sidharth
Advisors: Letizia Maria Cannerozzi, Spark Reply; Nicolò Calegari, Spark Reply
Thesis Module – 2020